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The Code

I make honest, experience-first content on everyday carry, preparedness, gear, and firearms. Here is what brands can expect if they want to work with me, and the standards I hold every deal to.

00 / THE STANDARD

As a husband, father, and veteran, everything I create is guided by preparation, responsibility, and integrity.

Stephon at his truck with a tactical pack as a storm rolls in

The non-negotiables

Partnership standards

Eight principles that guide every collaboration. No exceptions, no side deals.

01 / EVALUATION

Authentic Use & Evaluation

Every product featured on the channel is used firsthand. I speak from experience, not marketing material.

02 / HONESTY

Honest Representation

If a product performs well, that's what viewers will hear. If it doesn't, that will be addressed just as directly. Positive coverage is never guaranteed.

03 / TRANSPARENCY

Transparency in Sponsorships

Any sponsored collaboration or product provided at no cost will always be clearly disclosed within the content.

04 / CONTROL

Creative Control

All content is produced and edited independently. Brands do not receive previews or make editorial changes. Free products do not guarantee a video, and sponsorships do not guarantee a positive review. Release schedules and post timing are determined internally.

05 / INTEGRITY

Brand Integrity

I only work with reputable companies that align with my audience and values. I do not work with resellers or brands that restrict honest feedback or attempt to control the message.

06 / RELEVANCE

Product Relevance

I typically avoid preproduction or prototype products that do not reflect what customers will actually receive.

07 / ACCURACY

Accuracy & Information

Any product information provided by a brand will be reviewed and fact-checked before being included. Only relevant, verified details are shared.

08 / PLATFORM

Platform Control

All links, mentions, and promotions are decided at my discretion. Additional social media promotion is discussed and agreed upon before inclusion.

If you read all that and it lines up with how you do business, we're already on the same page. Let's get started.

Stephon ยท ELEV8 Steph

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